Top 10 Beauty Influencers in India

The Indian beauty landscape is booming, and social media influencers are at the forefront, shaping trends and inspiring millions. From makeup tutorials to skincare routines, these digital gurus offer a wealth of knowledge and entertainment.

But with so many talented creators, who gets the most followers from the public? Here’s a glimpse into the top 10 Indian beauty influencers.

1. Shreya Jain (@shreyajainmw)

Shreya Jain is a queen of versatility. Her Instagram boasts a stunning collection of makeup looks, from soft glam to dramatic smokey eyes. But Shreya’s influence goes beyond makeup. She’s a vocal advocate for body positivity and self-love, making her content relatable and inspiring for a wide audience.

In addition to her Instagram presence, Shreya has also built a strong YouTube community, where she shares makeup tutorials, lifestyle vlogs, and candid discussions about mental health. Her authenticity and willingness to be vulnerable have earned her a loyal following, which appreciates her positive outlook on life.

Shreya’s message is clear: Beauty comes in all shapes, sizes, and colours, and everyone deserves to feel confident and empowered in their own skin. Her impact on the beauty industry and beyond is undeniable, and it’s easy to see why she’s become such an influential figure in the online community.

2. Ashi Khanna (@ashishkhanna)

If you love bold and dramatic looks, Ashi Khanna is your girl. Her YouTube channel is a treasure trove of makeup tutorials featuring glitter, vibrant colours, and intricate designs. Ashi isn’t afraid to experiment, and her infectious enthusiasm makes watching her videos a joy.

3. Malvika Sitlani (@malvikisitlaniofficial)

Malvika Sitlani, a former model-turned-influencer, made waves by gracing the Cannes Red Carpet in 2022. She holds the prestigious title of India’s first beauty content creator chosen as the digital ambassador for the Brazilian brand Sol de Janeiro’s India media localisation campaign.

With a unique blend of beauty insights and creativity, Malvika has captivated audiences and carved a niche for herself in the digital realm. Her journey showcases a passion for beauty and a commitment to making skincare accessible and understandable for her followers. Malvika Sitlani’s influence shines brightly in the world of beauty content creation, setting new standards in the industry.

For those seeking easy-to-follow makeup routines and practical beauty tips, Malvika Sitlani is the perfect guide. Her content focuses on creating simple yet impactful looks that anyone can replicate. Malvika also emphasises the importance of skincare, offering valuable recommendations for achieving a healthy glow.

4. Kritika Khurana (@thatbohogirl)

Kritika Khurana, better known as That Boho Girl, is a multi-faceted influencer. Her expertise extends beyond beauty, encompassing fashion, travel, and lifestyle. But her beauty content is top-notch, featuring makeup tutorials, product reviews, and skincare advice. Kritika’s down-to-earth personality and relatable approach make her a favourite among viewers.

5. Debasree Banerjee (@debasreee)

Looking for flawless makeup looks with a Bengali twist? Debasree Banerjee is your answer. This talented makeup artist creates stunning bridal and occasion makeup looks, perfect for anyone seeking inspiration for special events. Debasree also shares valuable tips on hairstyling, making her a one-stop shop for all things beauty.

6. Shruti Arjun Anand (@shrutijainn)

Shruti Arjun Anand, also known as Shruti Jain, is a rising star in the beauty influencer world. Her Instagram showcases a beautiful blend of makeup looks, skincare routines, and haircare tips. Shruti’s focus on natural, dewy makeup makes her content perfect for everyday wear.

7. Aashna Shroff (@aashnashroff19)

Aashna Shroff is more than just a beauty influencer; she’s a content creator with a mission. Her platform promotes self-love, body positivity, and embracing individuality. Aashna’s makeup tutorials cater to a diverse audience, offering tips for all skin tones and features.

8. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a name synonymous with bold lipstick shades and fierce independence. This makeup artist and entrepreneur isn’t afraid to break beauty norms. Her YouTube channel features makeup tutorials, product reviews, and honest opinions on the latest trends.

9. Mrunal Panchal (@mrunu)

Mrunal Panchal, also known as Mrunu, is a force to be reckoned with. Her expertise lies in creating glamorous makeup looks perfect for special occasions. Mrunal’s vibrant personality shines through in her videos, making her content not only informative but also entertaining.

10. Ankita Srivastava (@ankitaskrivastavaa)

Ankita Srivastava is a veteran of the Indian beauty blogging scene. Her blog, Corallista, is a treasure trove of information on makeup, skincare, and hair care. Ankita’s in-depth product reviews and insightful comparisons make her a trusted source for beauty enthusiasts.

This list just scratches the surface of the talented beauty influencers India has to offer. With their creativity, expertise, and passion, these individuals are redefining the beauty landscape and inspiring millions to embrace their unique beauty. So, dive into the world of Indian beauty influencers, discover your favourites, and get ready to be inspired!

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